Online dating application Tinder increases appeal among college students

Online dating application Tinder increases appeal among college students

Lisa Aragona/Daily Bruin Senior Staff

By Amy Lee

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Feb. 15, 2014 1:17 a.m.

Theres an alternative type swiping going on on university that doesnt involve eating halls.

According to a hot or otherwise not idea, Tinder is actually an on-line dating application that fits folk within the location insurance firms customers swipe directly to showcase interest or a swipe kept to reject. Since their creation 17 period before, Tinder, along with other internet dating software such as for example Grindr, Hinge and Twine, has had a growing position on college campuses.

Produced by USC alumni and co-founders Sean Rad and Justin Mateen in September 2012, Tinder was initially launched at colleges, starting at their particular alma mater.

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Mateen said they smartly aimed the app at a school demographic simply because they know the application would be successful if this resonated with college students.

College try a very personal environment, and youngsters were sponges for absorbing details, Mateen said. If theres a need to make use of one thing among multiple, others will acquire that require as well. Thats just what actually we located with students. (more…)